Black Summit cattle was established in 1990 While out on a calf buying trip. Tracy and I drove and brainstormed about what we should name our cattle business to start building our brand around. After exhausting what seemed to be every name possible, Tracy finally said “OK, we likem black and a Summit is the pinnacle or top. so how about Black Summit?” being out of any reasonable suggestions, I agreed and so it was. We had been in the cattle business for years but we knew we needed to start being more professional about it. It seems like we have always felt that way. Neither of us accept mediocrity very well so when new technology comes out or a bloodline starts to separate itself as being superior, we always feel like we have to move on it. From time to time, we go back to the “brainstorming drive abouts” and try and figure out why it is that it is so important to us to raise the highest quality cattle that we possibly can. I’m sure there is a pride factor that we could probably work on, but after that it is of utmost importance to us to give our customers cattle that are going to give them the best shot at improving their bottom line. That’s why in 2009 we made the change from Angus cattle to SimAngus. The breed complementarity that comes from the mating of these two great breeds gave us the cattle that we knew then and know now are the “good Cattle” that everyone talks about. They calve easy, they grow, they breed up, they feed, they adapt and they stay in the herd. SimAngus made our lives better and we knew they would make our customers lives better. Since then, we have raised approx. 60 bulls a year but we have always marketed them through the friends and family route. As our kids got older and settled in and Gavin and his family became more involved, we realized that it was time to make our mark.
After spending years in other breeds and watching cattle that win shows and then disappear or become a total nuisance when in production, we learned to love good SimAngus cattle. I guess that’s why we came up with the slogan around our brand.
Black Summit Cattle